OnePlus Expands Its Star-Powered Ambassador Lineup in India
OnePlus has strengthened its brand presence in India by onboarding an impressive roster of new ambassadors, including actor Nitanshi Goel, cricketer Smriti Mandhana, and star pacer Jasprit Bumrah. Joining them are esports icon Jonathan, celebrated singer Armaan Malik, and Formula 2 driver Kush Maini, further diversifying the brand’s dynamic outreach across entertainment, sports, and technology.
This refreshed lineup reflects OnePlus’ continued commitment to connecting with a wide and evolving audience. By bringing aboard personalities from varied fields—cinema, cricket, esports, music, and motorsport—the brand aims to reinforce its identity as a performance-first innovator that resonates with India’s youth and tech-savvy consumers.
‘Power On. Limits Off’ — OnePlus Unveils New Campaign
The announcement aligns with the launch of OnePlus’ latest campaign, ‘Power On. Limits Off’, a compelling six-part film series exploring themes such as recovery, criticism, reinvention, discipline, and preparation. Each film captures the unseen emotional journeys of individuals in their pursuit of excellence, echoing the brand’s core philosophy of resilience and its iconic Never Settle spirit.
Through intimate storytelling, the campaign mirrors the quiet moments of struggle and self-growth that drive high performers—perfectly complementing the ambassadors who epitomize these values in their respective fields.
Marking 12 Years of OnePlus in India
In celebration of the brand’s 12th anniversary, Ishita Grover, Director of Marketing at OnePlus India, expressed her excitement about the new partnerships.
She said, “Marking OnePlus’ 12th anniversary in India, we’re proud to announce the onboarding of Jasprit Bumrah, Smriti Mandhana, Jonathan, Armaan Malik, Kush Maini, and Nitanshi Goel as our brand ambassadors. Blending sport, art, and cutting-edge technology, our ambassadors reflect and intricately tie to our performance-first approach. We are certain that this collaboration will be well-received by our community.”
Ambassadors Share Their Vision
Actor Nitanshi Goel, representing the fresh wave of Indian cinema, expressed her enthusiasm for joining the OnePlus family.
“As someone still discovering new layers of my craft every day, joining OnePlus at this milestone moment is incredibly special. Their commitment to pushing boundaries reflects the way I aspire to grow—with intention, integrity, and a belief that our strength is often shaped in silence. I’m proud to stand with a brand that inspires individuals to rise above limitations and celebrate their own evolution,” she said.
Cricket star Jasprit Bumrah, known for his discipline and unmatched work ethic, shared similar sentiments.
“Pushing limits is a quiet journey that involves challenging yourself to be better. It is about showing up every day, trusting the work, having a solid work ethic, and rising stronger. I’m glad to partner with OnePlus to celebrate that true Never Settle spirit, as evolution is the only constant in a dynamic universe.”
A Global Creative Collaboration
The campaign series has been conceptualised by the OnePlus in-house creative team and produced by Kameron, a Helsinki-based production house known for its cinematic storytelling. The partnership brings global creative excellence to OnePlus’ India-focused narrative, elevating the visual and emotional appeal of the campaign.
With its all-star lineup and a powerful new brand message, OnePlus continues to reinforce its position as one of India’s most influential tech brands—celebrating resilience, ambition, and an unending quest for innovation.
