Swiggy, the online food delivery giant, is set to launch an IPO estimated at ₹11,300 crore. With such a significant move, it’s natural to wonder about the company’s business model and revenue streams. Here’s a breakdown of how Swiggy earns money through various strategies.
- Delivery Charges
Swiggy charges customers a delivery fee, especially for small orders. For larger orders, the company may waive this fee, but delivery charges remain a primary income source. - Advertising Revenue
Advertisements on the Swiggy app generate additional revenue, with companies paying Swiggy to increase visibility within the app. - Restaurant Listing Fee
Restaurants listed on Swiggy pay a one-time listing fee of around ₹1,000, providing a steady revenue stream for Swiggy. - Commission from Restaurants
Swiggy takes a commission of 15-30% from restaurants based on their sales through the app. This is one of Swiggy’s largest income streams. - Platform Fee
Swiggy charges a platform fee per order, usually around ₹7, though it may increase to ₹10 during festive seasons. - Instamart Quick Commerce
Swiggy’s Instamart service generates income through handling, platform, and delivery fees, similar to Zomato’s BlinkIt service. - Dineout App
Swiggy acquired the Dineout app in 2022 for approximately $120 million. The app lists restaurants, allows table bookings, and offers discounts, earning Swiggy through listing and booking fees. - Swiggy One Membership
Swiggy’s membership plan, Swiggy One, offers discounts on delivery fees. Revenue is generated through membership sales. - Credit Card Partnerships
Swiggy partners with banks to offer special credit cards, earning a commission on transactions made using these cards. - Swiggy Genie
This service provides delivery for various items, from gifts to medicines, generating additional revenue for Swiggy. - Campaign Fees
Swiggy runs special campaigns that require restaurants to pay extra fees for participation, contributing to the company’s income. - Enhanced Restaurant Visibility
Restaurants can pay a premium to increase their visibility beyond the typical 4-7 kilometer range, which adds to Swiggy’s revenue.
Each of these income streams contributes to Swiggy’s growth, setting the foundation for its upcoming IPO.