- Boasts IP65 rating and military grade durability – blockbuster combination of durability and design
- Offers 48 months fluency promise and is equipped with inbuilt AI assistant Sola
National, 8th May 2026: ZENO, the stylish and innovative series, today announced the launch of ZENO 200 smartphone – a zenith of design and durability– to be available exclusively on Amazon. The ZENO 200 is crafted to remain unforgettable with its captivating design. The ZENO 200 stands out with MIL-STD-810H military-grade durability, a premium feature that is hardly available in budget smartphones in the current era of global price hikes. Built for modern lifestyles, the smartphone comes with an IP65 rating, offering dependable protection against dust and water to keep up with everyday adventures. The ZENO 200 introduces itel’s super intelligent AI assistant, Sola, designed to make everyday tasks faster and simpler. Equipped with the Ultralink feature, the ZENO 200 ensures free connectivity even in remote regions where there is no network. It It is available with 4+8*GB with a ROM of 128GB. Starting at just Rs. 9,999 (special launch offer), the ZENO 200 is now available on Amazon.
Each letter in ZENO stands for a core aspect of the phone’s design and function, symbolizing the promise of a superior user experience at every level. The ZENO 200 is a breath taking visual delight that also promises power packed performance and optimized output to users.
Z – Zenith of Design
E – Elevated Experience
N – Nuanced Control
O – Optimized Output
Speaking about the launch, Mr. Arijeet Talapatra, CEO, itel India, said, “The ZENO Series is a culture – a style statement where trendy meets toughness. Built for the ambitious Gen Zs, the all-new ZENO 200 brings a sleek, modern vibe with extremely strong build that is poised to make heads turn. With an IP65 rating and military grade protection, it’s ready to face the everyday challenges of the real world. Loaded with premium features like Ultralink and IR blaster, it is a smartphone to watch out for. And even with global memory prices going up, we’ve kept it very affordable – proving that staying connected, stylish, and future-ready shouldn’t cost a fortune.”
At the heart of the ZENO 200 lies a stunning 6.75-inch 120Hz HD+ display, complemented by immersive DTS-powered sound technology – engineered to captivate the senses with vibrant colours, crisp clarity, and ultra-smooth visuals. ZENO 200 comes with an inbuilt AI Assistant Sola, an intelligent companion designed to enhance productivity and simplify everyday tasks. It helps users with smart summarization, instant query assistance, and efficient document management through its integrated Document Assistant. The Writing Assistant can rewrite text, correct spelling and grammar, and generate concise summaries effortlessly. In addition, the AI Wallpaper Generator allows users to transform text and photos into unique stylized wallpapers, making ZENO 200 a powerful blend of productivity and creativity.
The addition of an intuitive Dynamic Bar keeps users effortlessly connected with battery status, calls, notifications, and more without interruption. The smartphone promises a 4-year fluency experience, ensuring long-term performance without any slowdowns Photography enthusiasts will love the 13MP rear camera, enhanced with advanced image processing resulting in vivid and vibrant images. It also features an IR blaster, making it easy to control TVs, air conditioners, and other electronic appliances remotely.
Powered by an octa-core Unisoc T7250 processor and Android 15 Go – the ZENO 200 ensures seamless multitasking, smooth gaming, and effortless video calls. For security and ease of access, the ZENO 200 comes equipped with face unlock and a side-mounted fingerprint sensor, offering both protection and convenience. Packed with a large 5000 mAh battery and 10W charger, the device ensures all-day performance. This smartphone is available in eye-catching colours of Comet Orange, Meteor Titanium and Nightly Blue.
Product Specs –
| Model | ZENO 200 |
| RAM | 4+8*GB |
| ROM | 128GB |
| Screen Size (“) | 6.75″ |
| Display | HD+ IPS |
| Refresh rate | 120Hz |
| IP Rating | IP65 (Water and dust resistant) |
| Military Grade | Yes (MIL-STD-810H) |
| Display type | Water Drop |
| Battery | 5000mAh |
| Camera (MP) Back | 13MP |
| Camera (MP) Front | 5MP |
| Chipset | Unisoc T7250 |
| Processor Core | Octa |
| Ultra Link | Yes |
| Fingerprint | Side |
| Charger | 15W |
| Colours | Comet Orange, Meteor Titanium, Nightly Blue |
| Speakers | Single DTS Speaker |
| Thickness | 8.3 mm |
| Android Version | 15 GO |
About itel
Established over 16 years, itel is a reliable smart life brand for everyone. Adopting “Enjoy Better Life” as its brand philosophy, itel’s mission is to provide budget-friendly consumer electronic products to everyone. It democratizes technology by giving entry to technology and connectedness to consumers without prior access to it. After more than 16 years of development, itel has expanded its presence in more than 80 emerging markets globally. itel has a product portfolio of smartphones, TV, accessories, electrics, speakers, home appliances and laptop products and in 2021, it ranked No.1 Global Smartphone brand under $75 and No.1 feature phone brand.
