New Delhi: Innaaya Fashions Private Limited, a Delhi-based women’s ethnic and contemporary wear brand, is strengthening its presence in India’s growing fashion market with a focus on bringing together traditional aesthetics, modern silhouettes and everyday comfort.
Designed for the modern Indian woman, Innaaya Fashion aims to create versatile clothing that seamlessly transitions across occasions, from everyday workwear and casual outings to festive celebrations and weddings. The brand’s collections combine traditional Indian influences with contemporary designs, offering women clothing that balances style, comfort and practicality.
The brand offers a diverse range of products, including Suits, Kaftans, Shararas, Cord Sets and its Exclusive Collection. These categories cater to different fashion preferences and occasions. While Suits offer timeless appeal for daily and office wear, Kaftans bring relaxed elegance to casual outings. Shararas cater to festive celebrations and weddings, while Cord Sets offer contemporary styling for women looking for effortless dressing. The Exclusive Collection features distinctive designs for special occasions.
Commenting on the brand’s vision, Yasir Zaidi, CEO and Founder, Innaaya Fashion, said, “Our vision is to deliver premium clothing and exclusive collections thoughtfully curated for every woman. We believe fashion should be inclusive, comfortable and accessible, irrespective of body size or personal style. Through Innaaya, we want to create clothing that makes women feel confident while allowing them to express their individuality.”
Speaking about the brand’s long-term ambitions, Yasir Zaidi added, “We are beginning our journey through the online platform, with plans to establish an offline retail presence in cities across India by 2028. Our objective is to bring the Innaaya experience closer to customers and build a brand that women can connect with across different regions.”
Arup Mojumder, Co-Founder, Innaaya Fashion, said, “Our focus has always been on quality, comfort and thoughtful design. We want to understand the evolving preferences of Indian women and create collections that complement their lifestyles. Every design reflects our commitment to offering clothing that women can wear with confidence across different occasions.”
The brand is supported by a core team comprising Yasir Zaidi, Arup Mojumdar, Innama Bano (Managing Director), Prem Sharma, Mihir Chauhan and Rinsumita Chakraborty, who collectively contribute to the brand’s vision, operations and growth strategy.
With its online-first approach and pan-India delivery network, Innaaya Fashion aims to reach customers across metropolitan cities as well as emerging markets and smaller towns. The brand intends to expand its collections with fresh designs while staying aligned with changing consumer preferences and the evolving Indian fashion landscape.
