Empowering India’s Handicraft Heritage Through Conscious Festive Gifting
New Delhi, 16th September 2024 – As the festive season nears, Kala Srishti, India’s premier immersive artisan hub, proudly launches the “Celebrate with Purpose” campaign. This initiative encourages meaningful celebrations by choosing gifts that not only showcase the beauty of Indian craftsmanship but also support artisans and preserve the nation’s cultural heritage.
India’s handicraft industry is a lifeline for marginalized communities, especially women, with over 3.8 million female artisans contributing to this vibrant sector. By embracing the campaign, consumers can engage in purposeful gifting that honors the dedication and artistry of these creators. Each handcrafted item tells a story of tradition, sustainability, and cultural pride, turning every gift into a deeper celebration.
The campaign highlights artisans such as Tarun Kumar Singh and Sandeep Vishwakarma, whose inspiring journeys align with Kala Srishti’s mission. Tarun, a fourth-generation artisan from Varanasi, is renowned for his Gulabi Meenakari art, with his delicate silver Kundan pieces and Chand Balis gaining international recognition. He also trains women artisans in his workshop, ensuring the continuation of this traditional craft.
Similarly, Sandeep Vishwakarma, after leaving a corporate career, returned to his family’s artisanal legacy in Varanasi. Drawing from his grandfather’s techniques, he creates intricate wooden idols and showpieces that blend tradition with contemporary design. His dedication to preserving Indian craftsmanship facilitates global appreciation of these art forms.
Kala Srishti, a VOSMOS initiative, goes beyond being a marketplace. It offers artisans a platform to access global markets, ensuring fair compensation and promoting their skills. With a commitment to fair-trade practices and technology integration, it fosters the sustainability and authenticity of their creations.
Meenakshi Mehta, Director of Communications at VOSMOS, underscores the importance of the campaign: “The ‘Celebrate with Purpose’ campaign transforms gifting into a meaningful act. By supporting artisans, we preserve India’s rich cultural heritage while fostering a sustainable future for these creators.”
This festive season, Kala Srishti invites consumers to choose handcrafted gifts that sustain artisan livelihoods and honor India’s cultural legacy, turning every celebration into one of purpose and conscious giving.
About VOSMOS
VOSMOS, a division of Kestone Integrated Marketing Services and promoted by CL Educate, specializes in creating customizable and scalable virtual experiences. Launched during the pandemic in 2020 and established in 2021, VOSMOS bridges the physical and digital worlds, offering global accessibility and revolutionizing consumer experiences through its Metaverse-driven “Metacommerce” world.
